Gary Vaynerchuk teaches basic social media principles

Gary Vaynerchuk knows how the social media works and I agree completely with this guy’s approach. Two things to take away: Create content that people want. It’s not just about having a Twitter account and being on Facebook, it’s a whole lot of hard work getting to know the community and giving them great content [...]

@SGnews stats for April 2009

On 5 August 2008 I started @SGnews to automatically update news about Singapore over Twitter. Today, @SGnews has 1,535 followers. In March this year, I began tracking each news story’s link with Snipurl and since then I’ve collected a lot of data. This blog post will show you what readers of Singapore News on Twitter [...]

Susan Boyle proves the Internet video is as influential as TV

According to Reuters, singing sensation Susan Boyle received over 103 million views on 20 different websites this week. I am amazed at how many viewers this single televised event could get. Compared to other single televised events: American Idol Season 1 Finale: ~50 million viewers First presidential debate between John McCain and Barack Obama: 52.4 [...]

Gothere.sg tries for viral on the social media

Many of the companies I worked with and for in the past approached incentivised marketing (giving away prizes) for one purpose: sales leads. Gothere.sg, a Web 2.0 map startup in Singapore, is giving away an Apple iPhone 3G for… wait for it… noise. Yes marketeers, no call-to-action, no visiting the site, no registration, no send-to-a-friend [...]

Learning to Twitter again

I’ve always been a very proud Twitter user. I kept away from following anyone that I didn’t know well. I gave myself the excuse that I’d not be able to keep up with the info overload. I was actually being very foolish, approaching the very social Twitter with a very passive attitude. On top of [...]

HBO Asia’s bloody social media campaign

HBO Asia is about to launch it’s Golden Globe award-winning series, True Blood, in Singapore on 9 April 2009 on Max (previously Cinemax). Last night HBO Asia hosted a blogger event to preview the show at Ink Club Bar, Fairmont. HBO Asia has been actively engaging the social media and it appears that they’re getting [...]

A Delicious paragraph

I feel that it is especially helpful if your product’s webpage has a single paragraph, no longer than 1,000 characters, describing the product. Not only is it helpful and simple for a new customer to find out about your product, it fits perfectly in Delicious’s notes. I do a lot of bookmarking and I’m really [...]

Nobody checks your site, they check theirs

I spent my day checking my own sites to get other people’s content. I log into Twitter to check about 200 other people’s Tweets I log into Facebook to check about 400 friend’s updates I log into Google Reader to read about 160 websites and blogs etc… If your site can’t be plugged into another, [...]

When PR goes wrong for a PR firm

Last week this video clip (above) from the Rachel Maddow Show on MSNBC calling global PR consultancy Burson-Marsteller (BM) “the PR firm from hell” did its rounds across the Internet. According to the video, BM was hired by AIG, who has taken government bailouts, to spruce up its corporate image. The producers of the show [...]

Skittles puts raw tweets on its homepage

What I want to know is who convinved the CEO? If you visit skittles.com today, you’ll notice that there’s not much of a Skittles site save a floating widget. The rest of the site points directly to Twitter’s raw search results of “skittles”. This publicity stunt is amazingly daring and has definitely got a lot [...]