What I want to know is who convinved the CEO?
If you visit skittles.com today, you’ll notice that there’s not much of a Skittles site save a floating widget. The rest of the site points directly to Twitter’s raw search results of “skittles”.
This publicity stunt is amazingly daring and has definitely got a lot of people talking about it. But from the tweets I’ve seen, people are talking about the marketing stunt more than the brand and its products.
What’s also interesting is that people have been generally nice about this without anyone abusing the situation to deliberately bash Skittles. Maybe Skittles was confident enough to embark on such a daring endevour because it doesn’t really have haters. It could have become a Chevy Tahoe incident if they did.
I’d like to see more brands be this open. It’s refreshing and exciting. And now I want to eat Skittles.
Filed under: Social Media
Its not just the twitter that’s interesting. Love how they make social networks work for them. Photos on flickr, Friends in facebook, Videos on YouTube and Products on Wiki! That’s true social media isn’t it?
Not that it takes anything away from Skittles’ boldness, but the concept was first done by an ad agency, Modernista – http://www.adrants.com/2009/02/skittles-rips-the-modernista-model.php.
Guess it’s my quirk, but the Skittles impact is somewhat diluted for me now. I do want to eat Skittles now though… om nom nom….