HBO Asia’s bloody social media campaign

HBO Asia is about to launch it’s Golden Globe award-winning series, True Blood, in Singapore on 9 April 2009 on Max (previously Cinemax). Last night HBO Asia hosted a blogger event to preview the show at Ink Club Bar, Fairmont. HBO Asia has been actively engaging the social media and it appears that they’re getting [...]

A Delicious paragraph

I feel that it is especially helpful if your product’s webpage has a single paragraph, no longer than 1,000 characters, describing the product. Not only is it helpful and simple for a new customer to find out about your product, it fits perfectly in Delicious’s notes. I do a lot of bookmarking and I’m really [...]

Why I absolutely love Dropbox

I’m going to be upfront here. I love Dropbox so much, I want more disk space on my account. If you sign up using my referral code, both you and I get an additional 250MB added to the 2GB default disk space. Dropbox is free by the way. With my greedy ambition out of the [...]

Nobody checks your site, they check theirs

I spent my day checking my own sites to get other people’s content. I log into Twitter to check about 200 other people’s Tweets I log into Facebook to check about 400 friend’s updates I log into Google Reader to read about 160 websites and blogs etc… If your site can’t be plugged into another, [...]

13,878 miles to reach my blog

Apparently, for me (in Singapore) to reach this blog, the data has to travel approximately 13,878 miles across two major continents. Starting with my local ISP, it hope over to Lake Mary, FL in the Southeast of USA, then travels over land to Los Angeles, CA on the West coast before making its final stop [...]

When PR goes wrong for a PR firm

Last week this video clip (above) from the Rachel Maddow Show on MSNBC calling global PR consultancy Burson-Marsteller (BM) “the PR firm from hell” did its rounds across the Internet. According to the video, BM was hired by AIG, who has taken government bailouts, to spruce up its corporate image. The producers of the show [...]

Skittles puts raw tweets on its homepage

What I want to know is who convinved the CEO? If you visit skittles.com today, you’ll notice that there’s not much of a Skittles site save a floating widget. The rest of the site points directly to Twitter’s raw search results of “skittles”. This publicity stunt is amazingly daring and has definitely got a lot [...]

Living in the cloud

I’ve realised that most of my daily necessities exist and reside in the cloud. My Email – Gmail hosts my personal and work emails. Yahoo is my backup. My Documents – I used to have a Documents folder where I keep all my work, but now that folder is replaced by one called Dropbox. Dropbox [...]